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The Scaling Season | Advertising Strategies for Business Owners
Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone.
In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task.
The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly optimized campaigns, leaving them frustrated and questioning whether scaling is even possible.
Meanwhile, their competitors seem to attract an endless stream of high-quality leads and customers effortlessly.
The gap between struggling and thriving businesses grows wider every day, and the cost of falling behind is higher than ever.
But what if there was a way to master the art and science of online advertising? What if you could unlock the secrets of rapid business growth using the very platforms your ideal customers use every day?
Welcome to The Scaling Season Podcast. I'm your host Joly Tematio - former data scientist turned ads agency owner and I'm the brain behind some of the most profitable paid ads campaigns in the info-marketing industry.
This podcast gal is to revolutionize how online experts approach digital advertising. Each episode of The Scaling Season dives deep into proven tactics that drive tangible, real, and long-term results.
We bring you real-world case studies, interviews with seven and eight-figure business owners, and behind-the-scenes looks at campaigns that have generated millions in revenue.
You'll get an unfiltered look at what's working right now in the trenches of digital advertising.
Whether you're an e-commerce entrepreneur, a course creator, a SaaS founder, or any other type of online expert, The Scaling Season provides the blueprint you need to take your business to the next level. Stop settling for mediocre results and start experiencing the exponential growth you deserve.
Subscribe now to The Scaling Season if you are ready to turn your ad spend into your most powerful asset and scale your business beyond your wildest dreams.
New episodes drop every Tuesday and Saturday. Don't miss out on the strategies that could transform your business. Hit subscribe, leave a review, and share this with someone you want to see win.
Your journey to mastering online ads and achieving rapid business growth starts now.
Let's connect:
Instagram | LinkedIn | Twitter | DrogonConsulting.co
The Scaling Season | Advertising Strategies for Business Owners
How I'm Using Facebook Ads to Grow 7-Figure Personal Brands | Ep. 113
Are you still renting Airbnbs and hiring expensive videographers thinking it will get you more high-ticket clients? Stop.
In this episode, I dismantle the "Influencer Trap" and reveal why production value is actually hurting your conversions in 2026. We discuss why sophisticated buyers ignore fancy editing and how to shift your content strategy from chasing vanity metrics (views/likes) to chasing revenue. If you want to use Paid Media to amplify your message and build a "Profit + Peace" business, this is your new playbook.
🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call
Here is a hard truth: I’ve seen founders with 500,000 followers barely scraping by, while founders with 30,000 followers are pulling in 8-figures. Why? Because the first group optimizes for attention, and the second group optimizes for authority.
In this episode, I explain the "Content Spectrum"—the difference between Entertainment (Dopamine) and Education (Dollars). I’ll show you how to stop being a slave to the content hamster wheel by using paid ads to distribute your best assets, ensuring your message lives longer than 24 hours. I’m Joly Tematio, and I’m here to help you stop performing for the algorithm and start profiting from your expertise.
Timestamps (Chapters):
[00:00 - 01:43] - The "Airbnb Studio" Myth: Why High Production Kills ROI
[01:44 - 03:25] - What High-Ticket Buyers Actually Care About (Hint: It’s Not Editing)
[03:26 - 05:16] - The "Viewer vs. Views" Mindset Shift
[05:17 - 07:01] - Vanity Metrics: Why 500k Followers Can Be Broke
[07:02 - 09:24] - Tracking The Right KPIs: Conversations & Leads
[09:25 - 11:59] - How To De-Scale Production & Repurpose For Peace
[12:00 - 15:47] - The Content Spectrum: Entertainment vs. Educational Content
[15:48 - 18:08] - The 4-Step Framework: Offer, Topic, Packaging, Distribution
[18:09 - 20:22] - Paid Distribution: How To 10x Visibility Without Virality
[20:23 - 23:45] - Final Thoughts: Injecting Social Proof & Client Wins
DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.​
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Joly Tematio, Drogon Consulting, Ben Heath, Jeremy Haynes, Nick Theriot, Chase Chappell, Content Strategy 2026, High Ticket Sales Funnel, Paid Media Distribution, Facebook Ads for Coaches, Organic vs Paid Traffic, Alex Hormozi Content Strategy, Video Marketing for Business, How to monetize a small audience, Marketing Compliance, Lead Generation Strategy, Business Growth for Consultants. Gary Vee, Facebook Ads 2026, AI for Facebook Ads, ChatGPT Marketing Strategy, Claude AI for Copywriting, Google Gemini for Business, Scale with Facebook Ads, High Ticket Coaching Ads, Facebook Ad Copywriting, Marketing Compliance, AI Prompt Engineering for Marketers, How to scale with facebook ads, Facebook ads for coaches, automated ad creation, business growth strategies, paid traffic 2026.