The Scaling Season | Advertising Strategies for Business Owners

Do This BEFORE Your Next Webinar and Double Your Sales | Ep. 108

Joly Tematio

Most coaches obsess over webinar show-up rates. But what if that metric didn’t matter at all?

🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call

In this episode, I’ll show you how to double the revenue from your very next webinar—even if no one shows up live. This simple framework turns busy, perfect-fit prospects into pre-webinar bookings. (One client, Chris, ran it last week and 70% of calls were booked before the event even started. Another client, Margie, was able to make a profit BEFORE her webinar even happened.)

Here’s what we’ll cover:
— Why “show-up rate” is a vanity metric and what actually drives revenue
— The Stairs vs Elevator model: how to attract shortcut-seekers who buy fast
— The hidden money in your pre- and post-webinar windows
— How to package your sales call so it feels valuable (all Skittles, no snakes)
— The 9-Box Elevator Pitch script for your thank-you-page video
— Page copy, bullets, and micro-CTAs that get instant bookings

Who this is for:
— Coaches running webinars or workshops to book calls
— Businesses wanting more qualified appointments, not freebie hunters
— Teams ready to scale without wasting ad spend or stressing over attendance

If this hit home, tell me in the comments what you’ll rename your “sales call” to.