The Scaling Season | Advertising Strategies for Business Owners

Why most business owners Iose money with meta ads... how to fix it | Ep. 111

Joly Tematio

Why do your Facebook ads perform perfectly for two weeks and then suddenly crash? In this episode, I diagnose the "scaling plateau" that plagues 90% of online coaches and consultants. 

🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call


We dive deep into creative testing strategies and why increasing your ad volume is the only way to combat ad fatigue in 2026. If you are struggling to maintain a consistent ROAS while scaling your daily spend, this video reveals the two missing variables—Creative Volume and LTV Optimization—that you need to fix immediately.


Most business owners think they can scale by testing 3 to 5 new creatives a week. That might have worked in 2020, but today, that is a recipe for failure.


In this episode, I explain why we test up to 50 creatives per week for our clients and how this aggressive volume actually lowers your acquisition costs over time. I also debunk the myth that you need to be profitable on a $97 front-end offer to win. I’m Joly Tematio, and I’m showing you how to shift your mindset from "Cost Per Lead" to "Customer Lifetime Value" so you can outspend and outgrow your competition without sacrificing your peace.


Timestamps (Chapters):

[00:00 - 01:07] - The "2-Week Plateau": Why Ads Stop Performing

[01:08 - 02:24] - The Volume Problem: Why 3 Ads/Week Isn't Enough

[02:25 - 04:04] - How Ad Fatigue Actually Works (And How To Fix It)

[04:05 - 06:01] - The LTV Trap: Stop Obsessing Over Front-End ROAS

[06:02 - 07:44] - Case Study: From 1.8x to 9x ROAS (Manifestation Coach)

[07:45 - 08:52] - The Dan Kennedy Rule: How To Win Market Share



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Joly Tematio, Drogon Consulting, Ben Heath, Jeremy Haynes, Nick Theriot, Chase Chappell, Facebook Ads 2026, AI for Facebook Ads, ChatGPT Marketing Strategy, Claude AI for Copywriting, Google Gemini for Business, Scale with Facebook Ads, High Ticket Coaching Ads, Facebook Ad Copywriting, Marketing Compliance, AI Prompt Engineering for Marketers, How to scale with facebook ads, Facebook ads for coaches, automated ad creation, business growth strategies, paid traffic 2026, Facebook Ads Scaling Strategy, Ad Fatigue Fix, Creative Testing Strategy 2026, High Ticket Sales Funnel, Customer Lifetime Value, ROAS Optimization, Facebook Ads for Coaches, How to scale with facebook ads, Marketing Compliance, Digital Marketing Strategy, Ad Spend Efficiency, Manifestation Coach Marketing, Dan Kennedy Marketing Rule.