The Scaling Season | Advertising Strategies for Business Owners

The ONLY System You Need To Get 80%+ Of Prospects To Show Up Ready To Buy | Ep. 107

• Joly Tematio

Is your calendar full of appointments, but your Zoom room is empty?

In this episode, I tackle the frustrating reality of "ghosting" in the high-ticket coaching space. If you are tired of wasting your sales team's time waiting for prospects who never show up, you need to change your pre-call strategy immediately. I break down how to shift from just "booking appointments" to actually "selling the call" itself. We discuss the psychology behind why leads flake, and I reveal the exact nurturing assets you need to deploy between the booking and the meeting to ensure they arrive excited, pre-sold, and financially qualified.

🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call

Most business owners think prospects ghost them because they "forgot" or "got busy." The hard truth? They just didn't see enough value in speaking with you.

In this episode, I explain why you must treat the sales call as a valuable product in itself—not just a pitch. I dive deep into my "Scoring Map" methodology, which allows us to predict the "Readiness Score" of a lead based on their income and timeline before we even get on the phone. This is about protecting your peace by ensuring you only spend your energy on prospects who have the desire and the means to invest in your offer.


Timestamps:

[00:00 - 01:18] - The "Ghosting" Epidemic: Why Leads Aren't Showing Up

[02:30 - 03:52] - The Psychology of No-Shows: Are You Selling the Value of the Call?

[04:28 - 06:11] - The "Pre-Call" Nurture Sequence: How to Build Authority Before You Meet

[06:26 - 08:27] - The Readiness Score: How to Filter Out Unqualified Leads (Income & Timeline)

[08:28 - 09:37] - Why You Need a Strict Cancellation & Rescheduling Policy

[10:05 - 11:27] - The Thank You Page Strategy: Using Video & Case Studies to Lock In The Appt


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DISCLAIMER: The information contained on this podcast and the resources available for download/viewing and are for educational and informational purposes only.​



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Joly Tematio, Drogon Consulting, Ben Heath, Jeremy Haynes, Nick Theriot, Chase Chappell, Sales Call Show Up Rate, High Ticket Closing, Lead Qualification Framework, Sales Funnel Optimization, Coaching Business Scaling, Appointment Setting Strategy, Pre-Call Nurture Sequence, Reduce No Shows, Sales Psychology, Webinar Funnel Optimization, High Ticket Sales Systems, Show Up Rate Hacks, Email Copywriting for Coaches, Launch Strategy, Sales Psychology, Omnichannel Marketing, How to scale a coaching business, Email sequence template.