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The Scaling Season | Advertising Strategies for Business Owners
Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone.
In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task.
The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly optimized campaigns, leaving them frustrated and questioning whether scaling is even possible.
Meanwhile, their competitors seem to attract an endless stream of high-quality leads and customers effortlessly.
The gap between struggling and thriving businesses grows wider every day, and the cost of falling behind is higher than ever.
But what if there was a way to master the art and science of online advertising? What if you could unlock the secrets of rapid business growth using the very platforms your ideal customers use every day?
Welcome to The Scaling Season Podcast. I'm your host Joly Tematio - former data scientist turned ads agency owner and I'm the brain behind some of the most profitable paid ads campaigns in the info-marketing industry.
This podcast gal is to revolutionize how online experts approach digital advertising. Each episode of The Scaling Season dives deep into proven tactics that drive tangible, real, and long-term results.
We bring you real-world case studies, interviews with seven and eight-figure business owners, and behind-the-scenes looks at campaigns that have generated millions in revenue.
You'll get an unfiltered look at what's working right now in the trenches of digital advertising.
Whether you're an e-commerce entrepreneur, a course creator, a SaaS founder, or any other type of online expert, The Scaling Season provides the blueprint you need to take your business to the next level. Stop settling for mediocre results and start experiencing the exponential growth you deserve.
Subscribe now to The Scaling Season if you are ready to turn your ad spend into your most powerful asset and scale your business beyond your wildest dreams.
New episodes drop every Tuesday and Saturday. Don't miss out on the strategies that could transform your business. Hit subscribe, leave a review, and share this with someone you want to see win.
Your journey to mastering online ads and achieving rapid business growth starts now.
Let's connect:
Instagram | LinkedIn | Twitter | DrogonConsulting.co
The Scaling Season | Advertising Strategies for Business Owners
How To Test Facebook Ads in 2026 Without Burning Cash | Ep. 105
Is your Facebook Ad account a mess of 50 different campaigns and ad sets?
In this episode, I reveal the simplified "Consolidated" Testing Framework that allows online coaches and course creators to scale profitably in 2026.
🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call
We break down why "Interest Testing" is dead, which targeting actually works the best, and the exact creative diversity you need to feed the algorithm. If you want to stop guessing and start scaling with stability, this episode is your blueprint.
Most business owners believe that to scale, they need complex structures, dozens of audiences, and constant manual tweaking. That is a lie that leads to burnout and wasted ad spend. The hard truth is that complexity is the enemy of execution.
In this episode, I dive deep into the streamlined testing methodology we use at Drogon Consulting. I explain why you only need three campaigns maximum, how to use "Broad" targeting to let the AI find your buyers, and the scientific method for tracking your winning angles. This is about building an ad account that brings you profit and peace, not anxiety.
- The 2026 Testing Blueprint for Meta Ads
- Campaign Consolidation: Why You Only Need 3 Campaigns
- The "Broad" Testing Setup (5x5 Creative Strategy)
- Why We Don't Use Interest Targeting for Testing Anymore
- Budgeting Rules: How Much to Spend Per Test
- The 5-Day Rule: Patience and Stability vs. Speed
- Analyzing Results: The 3 Scenarios (No Spend, High CPA, Winner)
- The "Researcher" Mindset: Tracking Why Ads Fail
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DISCLAIMER: The information contained on this podcast and the resources available for download/viewing and are for educational and informational purposes only.​
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