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The Scaling Season | Advertising Strategies for Business Owners
Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone.
In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task.
The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly optimized campaigns, leaving them frustrated and questioning whether scaling is even possible.
Meanwhile, their competitors seem to attract an endless stream of high-quality leads and customers effortlessly.
The gap between struggling and thriving businesses grows wider every day, and the cost of falling behind is higher than ever.
But what if there was a way to master the art and science of online advertising? What if you could unlock the secrets of rapid business growth using the very platforms your ideal customers use every day?
Welcome to The Scaling Season Podcast. I'm your host Joly Tematio - former data scientist turned ads agency owner and I'm the brain behind some of the most profitable paid ads campaigns in the info-marketing industry.
This podcast gal is to revolutionize how online experts approach digital advertising. Each episode of The Scaling Season dives deep into proven tactics that drive tangible, real, and long-term results.
We bring you real-world case studies, interviews with seven and eight-figure business owners, and behind-the-scenes looks at campaigns that have generated millions in revenue.
You'll get an unfiltered look at what's working right now in the trenches of digital advertising.
Whether you're an e-commerce entrepreneur, a course creator, a SaaS founder, or any other type of online expert, The Scaling Season provides the blueprint you need to take your business to the next level. Stop settling for mediocre results and start experiencing the exponential growth you deserve.
Subscribe now to The Scaling Season if you are ready to turn your ad spend into your most powerful asset and scale your business beyond your wildest dreams.
New episodes drop every Tuesday and Saturday. Don't miss out on the strategies that could transform your business. Hit subscribe, leave a review, and share this with someone you want to see win.
Your journey to mastering online ads and achieving rapid business growth starts now.
Let's connect:
Instagram | LinkedIn | Twitter | DrogonConsulting.co
The Scaling Season | Advertising Strategies for Business Owners
Why Your Ads Are Ignored By Your Target Audience (and How to Fix It) | Ep. 115
In this episode, I break down the science of ad blindness and why your target audience is scrolling past your social media ads in 2026. We discuss the shift from polished corporate content to native ad creative and how this radical change impacts your meta ads budget and overall marketing compliance. If you’re a coach or course creator struggling with rising CPAs, I’ll show you how to grab attention in less than a second using proven visual hooks and high-ticket marketing psychology. Learn the 3-step framework to transform your ads from "ignored" to "unmissable" while protecting your brand's peace and profit.
🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call
If your ads look like ads, you’ve already lost the battle for attention. The hard truth is that your prospect's brain has evolved to filter out anything that feels like a pitch, making your expensive, polished videos literally invisible.
In this episode, I, Joly Tematio, dive deep into the "Camouflage Method." I explain how to stop acting like a salesperson and start acting like a native creator so you can scale your business while protecting your peace. It’s time to stop shouting at the market and start connecting with them.
Timestamps (Chapters)
[00:00 - 01:30] - The Invisible Ad: Understanding the Ad Blindness Crisis
[03:29 - 05:00] - Ad vs. Organic: Debunking the Myth of Scalability
[05:35 - 07:15] - The Camouflage Method: Why Imperfection Wins in 2026
[09:39 - 11:30] - Building Goodwill: How to Give Value Before the Pitch
[15:16 - 17:00] - The Paradigm Shift: Selling Visions Instead of Mic Features
[18:54 - 20:30] - The 1-Second Rule: Master Your Visual and Audio Hooks
[21:16 - 23:00] - The Pain-Solution-Proof Framework for Ad Copies
DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.
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Joly Tematio, Drogon Consulting, Ben Heath, Jeremy Haynes, Nick Theriot, Chase Chappell, Ad Blindness 2026, How to stop people from scrolling past ads, Facebook Ads Creative Strategy, Native Ads vs Polished Ads, Meta Ads CPA, High Ticket Ad Hooks, Marketing Psychology for Coaches, YouTube Ad Structure, Visual Hooks for Ads, Social Media Advertising Trends 2026, Scaling with Paid Media, Ad Copywriting for Consultants, Cost Per Acquisition Optimization, Digital Marketing Compliance, Stop Ad Fatigue, Creative Direction for Founders, Results-Based Agency.