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The Scaling Season | Advertising Strategies for Business Owners
Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone.
In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task.
The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly optimized campaigns, leaving them frustrated and questioning whether scaling is even possible.
Meanwhile, their competitors seem to attract an endless stream of high-quality leads and customers effortlessly.
The gap between struggling and thriving businesses grows wider every day, and the cost of falling behind is higher than ever.
But what if there was a way to master the art and science of online advertising? What if you could unlock the secrets of rapid business growth using the very platforms your ideal customers use every day?
Welcome to The Scaling Season Podcast. I'm your host Joly Tematio - former data scientist turned ads agency owner and I'm the brain behind some of the most profitable paid ads campaigns in the info-marketing industry.
This podcast gal is to revolutionize how online experts approach digital advertising. Each episode of The Scaling Season dives deep into proven tactics that drive tangible, real, and long-term results.
We bring you real-world case studies, interviews with seven and eight-figure business owners, and behind-the-scenes looks at campaigns that have generated millions in revenue.
You'll get an unfiltered look at what's working right now in the trenches of digital advertising.
Whether you're an e-commerce entrepreneur, a course creator, a SaaS founder, or any other type of online expert, The Scaling Season provides the blueprint you need to take your business to the next level. Stop settling for mediocre results and start experiencing the exponential growth you deserve.
Subscribe now to The Scaling Season if you are ready to turn your ad spend into your most powerful asset and scale your business beyond your wildest dreams.
New episodes drop every Tuesday and Saturday. Don't miss out on the strategies that could transform your business. Hit subscribe, leave a review, and share this with someone you want to see win.
Your journey to mastering online ads and achieving rapid business growth starts now.
Let's connect:
Instagram | LinkedIn | Twitter | DrogonConsulting.co
The Scaling Season | Advertising Strategies for Business Owners
January Q&A - Answering Your Meta Ads Questions & Getting Personal | Ep. 116
🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call
In this special Q&A episode of the Scaling Season Podcast, I answer your burning questions about meta ads strategy, YouTube ads, and how to maintain consistent profitability while scaling. We dive deep into the technicalities of the Facebook algorithm, discussing when to use Advantage+ campaigns versus manual targeting for high-ticket offers. Whether you are a fitness coach or a B2B consultant, I reveal how to fix a rising cost per lead and how to transition into omnipresent marketing across multiple platforms. If you want to scale to half a million dollars a month, this data-backed breakdown is for you.
The hard truth is that "more leads" often lead to a "ghost town" of unqualified prospects if your funnel isn't built for friction. Scaling isn't a budget problem; it's a data and infrastructure problem that most founders ignore until it's too late.
In this episode, I, Joly Tematio, pull back the curtain on how we manage elite accounts at Drogon Consulting. I’ll explain why you need to stop looking at your CPL and start looking at your qualified call booked metric to protect your profit and your peace. This is about working smarter, not just spending more.
Timestamps (Chapters)
[01:43 - 03:00] - The Scaling Threshold: 3 Signs You’re Actually Ready to Increase Budget
[04:18 - 05:40] - Algorithm Safety: The 30% Rule for Scaling Without Resetting Learning
[08:24 - 10:20] - January Slump? How to Refresh Creatives for New Year Market Sentiment
[11:09 - 13:20] - Advantage+ vs. Manual: Which Strategy Wins for High-Ticket?
[15:28 - 17:30] - Buying Speed: Why a $50/Day Minimum is Non-Negotiable for Testing
[18:52 - 20:50] - Fixing Low-Quality Leads: Adding Strategic Friction to Your Funnel
[27:38 - 29:40] - Creative Fatigue at $2M: Why You Need 12 New Creative Angles Weekly
[34:30 - 36:00] - Platform Diversification: Using YouTube as a Strategic Redundancy
[43:08 - 45:00] - The Rule of Five Ones: When (And When Not) to Launch a Second Brand
If you want to be featured in our next monthly Q&A, send your questions to me on Instagram or LinkedIn!
Connect with Joly: Website: https://drogonconsulting.co Instagram: @JolyTematio
DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.
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Joly Tematio, Drogon Consulting, Ben Heath, Jeremy Haynes, Nick Theriot, Chase Chappell, Scaling Meta Ads 2026, Facebook Ads Q&A, Advantage plus vs manual campaigns, how to scale ad spend, fitness coach marketing, high ticket lead generation, cost per lead vs cost per qualified call, third party ad tracking, Hyros vs Wicked Reports, creative fatigue fixes, digital marketing for founders, B2B acquisition systems, YouTube ads for diversification, Rule of Five Ones Alex Hormozi, increasing customer lifetime value, ad agency red flags, scaling to 8 figures.